Social media strategy and content for Sara Merdas, a Kuwaiti fashion designer. Collection launches, styling inspiration & sales-driving Instagram content.
Sara Merdas is a Kuwaiti fashion designer creating contemporary Arabic-inspired fashion for the Gulf market.
The Gulf fashion market is highly competitive with established brands and influencer-driven trends. Sara needed a social media presence that showcased her design aesthetic while driving sales.
Social media strategy and content creation focused on fashion marketing: collection launches, behind-the-scenes content, styling inspiration, campaign photography direction, and seasonal promotional content for Instagram and TikTok.
A visually compelling social media presence that turns followers into customers. Collection launch content drives direct sales inquiries, and the brand’s aesthetic consistency builds recognition in the Kuwaiti fashion scene.