Social media for El Abd Products Centre in Qatar. Heritage-celebrating content, Ramadan campaigns, Eid promotions & foot traffic campaigns for Egyptian sweets.
El Abd Products Centre is the Qatari branch of the renowned Egyptian Halawany El Abd brand, offering authentic Egyptian sweets and pastries to the Qatari market.
Bringing a beloved Egyptian brand to Qatar required adapting the messaging for a Gulf audience while maintaining the authentic Egyptian identity that makes the brand special.
Social media management for the Qatar market: product showcases, seasonal campaigns (Ramadan, Eid, and national holidays), cultural content connecting the brand’s Egyptian heritage with the Qatari audience, and promotional content driving foot traffic.
Social content that celebrates the brand’s heritage while feeling relevant to Qatari residents. Seasonal campaigns drive significant foot traffic during key periods like Ramadan and Eid.