( Project )

Arkan

Corporate brand identity for Arkan, a Libyan holding group. Geometric logo, corporate palette, bilingual guidelines & executive presentation design.

Country
Libya
Service
Branding & Identity
Industry
Business & Professional Services · Holding Group
Year
2024

Challenges & Objectives

/ Project Overview

Arkan is a Libyan holding group with diversified business interests across construction, real estate, and services.

/ Challenges

As a holding group, Arkan needed a brand identity that communicated corporate sophistication, stability, and the breadth of their portfolio while feeling contemporary and trustworthy in the Libyan business landscape.

/ Objectives

We developed a corporate brand identity system: a strong, geometric logo mark representing stability and structure, a corporate color palette, bilingual brand guidelines, and executive presentation templates designed for investor and partner communications.

Final Outcome

A polished corporate identity that elevates Arkan’s perception in the Libyan market and positions them for regional expansion. The brand system scales across their portfolio companies while maintaining group-level cohesion.

Let's make it happen.